Multinational Tupy wants to accelerate startups in the city of Belo Horizonte

ShiftT, Tupy’s accelerator, has registrations open until August 31. On Thursday 11, a dialogue circle will be held in partnership with the Senai Innovation Institute and P7 Criativo. The event is free and open to the public.

ShiftT, a startup accelerator owned by the Brazilian multinational company TUPY, the Senai Innovation Institute, and P7 Criativo invite entrepreneurs from the city of Belo Horizonte to the event that will launch the second startup acceleration circle, to be held Thursday 11, at 3:00 p.m., at P7 Criativo. To confirm attendance, please access the Sympla platform and register for free. The event will hold a roundtable discussion to present the details of the Program, whose registrations are open until August 31 on the website.

The conversation about the “Relationship between startups and corporations” will have the participation of Fabio Caramori, Innovation Manager at Tupy, and Bernardo Annoni, Market Relations Consultant at Senai. The discussion will also have the special participation of  Cassio Barbosa, CEO of Hedro, one of the startups selected in the program’s debut edition in 2021. The company develops hardware, firmware, and software, and integrates technologies to prepare industrial, commercial, and rural environments with intelligent wireless sensors.

The meeting is part of ShiftT On The Road, a project that takes the leading team of Tupy’s initiative to present the program’s value proposition to innovation ecosystems from different regions of Brazil. The event has already been held in Paraná, Pernambuco, Rio Grande do Norte, and Santa Catarina. The agenda also includes a meeting in Cuiabá (Mato Grosso), on August 23.

Learn more about ShiftT

ShiftT was born from Tupy’s innovation strategy. ShifT is a startup accelerator supported by the industry to contribute to the development of businesses and innovative solutions.

Among the highlights of the accelerator’s value proposition is the equity-free concept, i.e. entrepreneurs do not need to renounce part of their company to participate in the acceleration process. The assumptions also include total respect for the intellectual property of the startups and their talents.

In addition to the connection with Tupy’s entire structure, the selected entrepreneurs are exclusively mentored by around 30 Company professionals with experience in the most diverse areas of knowledge.

 Areas of interest

The program is open to startups that fit into the following fronts:

• Business Synergy: solutions that propose significant innovation and that can be quickly scaled with Tupy’s support;
• Sustainable Development: economically feasible businesses that provide positive social and environmental impact;
• Digital and Industry 4.0: creation of value based on the application of emerging technologies that boost Tupy’s digital transformation journey;
• Innovative Business Models: initiatives that propose new ways to address the challenges faced in Tupy’s value chains.

Service

ShiftT On The Road in the city of Belo Horizonte (Minas Gerais)

When: August 11, 2022, at 3:00 p.m.

Where: P7 Criativo – Rua Rio de Janeiro, 471, Centro – Auditorium

Registrations for the event: Sympla

Free public event

ShiftT – TUPY’s 2^nd Startup Acceleration Cycle

Registrations open until August 31 on the website

About Tupy

A Brazilian multinational company that designs and manufactures cast iron structural components with highly complex geometry and metallurgy. These engineering solutions are applied to the transportation, infrastructure, agribusiness, and energy generation sectors, contributing to the quality of life of people, promoting access to health, basic sanitation, drinking water, and the production and distribution of food worldwide. The technological innovation involved in the design and manufacture of these parts has been the Company’s specialty throughout its more than 80 years of operations. Its production is concentrated in plants in Brazil, Mexico, and Portugal. The Company also has offices in São Paulo, Germany, the USA, and Italy.

About SENAI

SENAI is one of the largest centers for the generation and dissemination of knowledge applied to the development of the industry in Brazil and Minas Gerais. Created in 1942, by an initiative of the sector’s businessmen, SENAI is part of the Brazilian National Confederation of Industry (CNI) and the Federation of Industries of the Minas Gerais State (FIEMG).

With the support of several industrial areas, SENAI is responsible for professional human resources training, the provision of services such as technical and technological assistance to the productive sector, laboratory services, applied research, and technological information. Thanks to the flexibility of its structure, SENAI has become the largest professional education center in Latin America.

Through the development of its programs, projects, and activities, SENAI offers proper services to the different needs of the industry and contributes to its strengthening and the full and sustainable development of Brazil.

About P7 Criativo

Considered Brazil’s first innovation and creative economy hub, P7 Criativo is housed in the iconic building designed by Oscar Niemeyer at Praça Sete, in Belo Horizonte (Minas Gerais). The 25 floors house coworking, private rooms, a museum, a digital library, an open lab with a design core, a social room, an auditorium, and a restaurant, which are available for the promotion of actions to integrate creativity and innovation.

P7 aims to strengthen the creative skills in all industrial segments of Minas Gerais, encouraging connections, new business opportunities, and the adoption of new technologies.

The initiative, which has been managed by FIEMG for 20 years, assists companies and activities in areas such as Cultural Heritage, Art, Architecture, Advertising, Fashion, Furniture, Design, Advertising and Communication, Audiovisual, Games, Technology and Innovation, and Gastronomy.

Media Relations

Edelman: TUPY@edelman.com